Schwechater (Peter Kubelka, 1958)

MUBI site

Sometimes commercials are the best outlet for filmmakers, e.g., Len Lye, Viennale Trailers. The format: fund an artist and hopefully s/he'll create something that might in some way promote the company. This usually allows complete freedom yet a short length that most artists use to create abstract works, like Kubelka's film. Schwechater is one of the most hypnotic films of all-time with its strobing colors, extreme rapid cutting and the long intro that builds up to the breathtaking last 30 seconds (where no one blinks). While the company may not have been too happy with the film/commercial (it never aired commercially); I feel like it almost subconsciously makes you want to drink schwechater beer. A none drink myself yet I wouldn't mind having a schwechater one day.